Evidence Informed Design

The Nitty Gritty

Our Products Are Rooted in Science. 

Here's Why.

Like parents everywhere, we want our kids to be happy and healthy! And mealtime is no exception. Establishing a healthy relationship with food is critically important. As nutrition scientists, we also understand just how hard it is to help create healthy habits; there are so many factors working against you. 
We wanted to change this. Our mission is to use science to design better products -- products that promote healthy habits instead of encouraging less healthy ones. 
Here are some of the original research studies that directly inform our design.